Fresh vegetables daily

Van Nature is a joint venture between vegetable growers and sales organisations. Together they ensure that consumers can buy fresh and reliable produce at supermarkets and greengrocers throughout the Netherlands and in other countries.

There are a few key distribution concepts here. Speed for example. You don't want to buy a lettuce that was harvested last week. And reliability. You want to be sure that the tomatoes you eat are healthy and safe. And the price; because you don't want to pay too much for your daily fresh vegetables.

So this is why these are some of the core issues for Van Nature. Van Nature enables a large number of specially selected growers to work together with three participating sales organisations so the distribution of fresh produce will be as flexible and efficient as possible. Some of the things they do together include researching which products consumers want and developing new products and new forms of packaging.